ONE MONTH TO MORE OPPORTUNITIES

Land new opportunities

to get visible,
promote your business +
build your reputation

A 4-week practical group course for small business owners

If you want to promote your business with more intention – PR Confident is for you.

I’ll show you how to get in front of new ideal potential clients and share your passion and expertise with them so you can grow your audience, nurture your community, encourage trust, and generate more sales and referrals.

PR Confident is for service providers, coaches + makers – as well as any small business with a social purpose 🫶

Through four live group workshops and a roadmap of weekly tasks and resources, join me and you will take action to get visible and build your reputation.

I’ll show you how to bring in:

🪩 Podcast interviews

🪩 Collaborations + partnerships

🪩 Press features + listings

🪩 Guest teaching + workshops

🪩 Expert comment, opinion articles + guest posting

🪩 Speaking events

My promise to you: Within our month together, you’ll…

🎉 generate the ideas

🎉 access the knowledge

🎉 complete your prep + plan (vital for future consistency)

🎉 and feel the excitement and confidence

…to put yourself forward for opportunities that help you to promote your business.

If you want to, you’ll pitch for opportunities AS you go along, but you’ll also have forever access to the workshops and resources.

“Straight after our session I landed two interviews.”

— Sara

“Off the back of one 30-min session, I got booked on two podcasts.”

— Alice

“Bridie is an expert at creating PR angles from stories and experiences.”

— Emily

“I got two new clients from the first piece of press.”

— Kate

Grow your audience with opportunities

🤩 Feel more visible because you’re not relying solely on your own socials and website

👋 Authentically sharing your passion, expertise, and impact helps to consistently attract the right clients and nurture your existing community

🥳 Being endorsed by a third party builds trust and therefore drives sales and referrals

PR opportunities are perfect for service providers and coaches because they give you an opportunity to promote your expertise and become seen as a go-to leader in your field.

If you’re a maker or product business, PR opportunities give you a chance to talk about what you create and why, which helps people fall in love with your story, join your community, and buy your products.

If you find yourself:

👎 Frustrated with not reaching new people because you’re relying entirely on social media to promote your business

👎 Letting imposter syndrome stop you from putting yourself forward for opportunities

👎 Feeling icky about what to say when promoting and pitching yourself

👎 Unsure how to actually find and secure relevant opportunities so you never get around to taking action

JOIN ME FOR PR CONFIDENT 🎉

✅ You’ll be excited to put yourself forward for opportunities straight away

✅ You’ll feel confident in what you have to offer and the words to promote yourself

✅ You’ll have a list of opportunities you’re excited by and a pitch written with my guidance

“I can now put myself forward for opportunities feeling good about myself.”

— Emily O

“For the first time in my life, I feel confident to put myself out there and pitch my ideas to people.”

— Alice

“I could implement Bridie’s ideas straight away because the way she framed things just made things click.”

— Emily M

“Bridie gave me the confidence in myself to talk about and promote my artwork in a way that shows off it’s true potential.”

— Katherine

OUR PROGRAMME

WEEK 1: OPPORTUNITIES

💡 How to find the best opportunities to promote your business, your way

📝 You will identify a list of opportunities you will put yourself forward for using my Opportunity Checklist as inspiration

WEEK 2: STORIES

🪄 How to create stories and pitch angles from your expertise, experiences, and passions

📝 You will reframe the topics you want to speak about into relatable stories + pitch angles, using the Pitch Topic Playbook to learn by example

WEEK 3: PITCHING

✍️ How to write a pitch that stands out and what you need in your media kit

📝 You will write a pitch, prepare your images, and create your bio and media page – using my excellently-reviewed Pitch Template

WEEK 4: STRATEGY

✨ Creating your PR plan: how to attract PR + stay consistent

📝 Update your website, socials and create your plan to build a habit with PR – made easy with my PR Plan Template

PR CONFIDENT

THE DETAILS

The course is delivered across 4 weeks, with each session recorded for those who don’t join live or want to revisit the workshop.

Here’s how it works:

👉 Course runs 13 November – 8 December 2023

👉 4x group workshops delivered live by me + Q&A

👉 A task each week with a supportive resource

👉 Spaces are £99 and are limited

👉 I might never run the course again, so if you want accessible PR support, now is the time!

👉 Book your space by Thursday 9 November – I can’t wait to see you in there!

💜 UPGRADE FOR 1:1 SUPPORT 💜

You know what makes this course better? Tailored, personalised guidance and advice.

Add on a 1:1 power hour for ONLY £99 and I can support you directly with your PR plan, pitches + specific opportunities 🙌

This is a special offer for PR Confident students only – my 1:1 sessions usually start from £250!!!

*Can be booked anytime before the end of 2023.

  • "Bridie is an expert in creating PR angles from stories and experiences. I can now put myself forward for opportunities feeling good about myself.

    Bridie has a skill to be able to listen and create ideas on the spot. She listened to my ramble and came up with thoughtful, creative, unique concepts I can pitch.

    The pitch templates she provides with the package are incredibly useful, I feel like I can hit the ground running with pitching for speaking and podcasting, and I have an abundance of ideas for using in my content too.

    I feel much more confident about myself, what I know about, and what my USPs are.”

    – Emily | Content By Emily | brand strategist

  • "Straight after our session I landed two interviews and had my comments featured in relevant publications.

    I've felt far more comfortable putting myself forward for podcast features and press opportunities. I have clarity on the topics I can speak about as well as the avenues to share these stories and opinions.

    Now I better understand what to do and how, PR takes up less space in my brain to plan and go forward with these ideas.

    My confidence has improved vastly – it was empowering to discuss all the topics I can talk about for PR and reminded me I should put myself forward for more opportunities.”

    – Sara | Fresh & Fearless | diversity & inclusion consultant

  • "Off the back of one 30-min session, I pitched for two podcasts and got booked. For the first time in my life, I feel confident to put myself out there and pitch my ideas to people.

    I couldn’t wrap my head around how PR worked but Bridie made me feel far less intimidated by PR and getting my name out there.

    Bridie answered all of my (many) questions super clearly and left me feeling excited to grow my business and reputation through PR.

    Her guidance is thoughtful, considerate, and easily actionable. She is absolutely lovely and super easy to work with. Highly recommend!

    – Alice | Alice Rowan Content Marketing | SEO copywriter

  • "I found two new clients through the first piece of press.

    Bridie helped me understand how to proactively get PR rather than waiting for opportunities to land in my inbox.

    I now understand how PR works and feel confident in pursuing it for myself.

    Bridie gave me written examples, pitch templates, and a clear strategy, which I have found really useful to lean on when I'm stuck.”

    Kate | Kate Holden Clinic | trichologist

  • “I immediately felt less overwhelmed and more confident about having an impact when sharing and talking about my work.

    The session was super inspiring. I loved Bridie’s ideas. I knew I could implement lots of them straight away because the way Bridie framed things just made things click.

    I left feeling clear how I could communicate an overall picture of my business.

    I look forward to working with Bridie more in the future, and I would definitely recommend!”

    — Emily | Emily Marston Ceramics | artist

  • "I honestly can’t think of anything that would have made the session better.

    Bridie helped me feel so much more confident talking about my business.

    She got me past blocks, explaining things in a way that was easy to understand without all the jargon.

    It was clear that she’s very experienced and full of ideas to help my business.

    I left the session with so many ideas. I’d definitely recommend Bridie.”

    – Eleri | Iogis Bach | baby yoga and massage

  • "Bridie gave me the confidence in myself to talk about and promote my artwork in a way that shows off its true potential.

    Bridie was organised, pragmatic, and I felt she immediately understood my business and goals.

    I worked with Bridie over several months – she is obviously extremely experienced in PR and marketing and knew the best ways of researching, working with, and contacting the press.”

    – Katherine Jones | artist

  • "Our 3 months with Bridie got us 100% ready to get going with PR and we decided to keep working with her long-term!

    Our confidence has massively improved since working with Bridie, especially when it comes to knowing the topics we can pitch to press, podcasts, and speaking events.

    Bridie is extremely knowledgeable and never makes you feel like you're asking silly questions. Our sessions were flexible with opportunities for us to develop in different areas.

    Her pitch templates are really helpful and easy to use.”

    Laura & Mary | Chroma Marketing | marketing consultancy

  • Small business owner, Heather Hutchinson, recommends Why You Create

    “If you’re thinking about working with Bridie, do it.

    Bridie got me excited to actually do the work of digging into what makes me unique and figuring out what I want to be known for.

    She made me feel like PR is achievable for me. She explained everything simply yet in a lot of detail and never made me feel silly if I didn’t know something. 

    It was really productive for me to speak to an experienced expert about PR. If you want more knowledge around PR and how to use it for your business, Bridie is clearly very experienced and will run through the steps you can take as well as what to expect.”

    – Heather | Be Full Bloom | social media marketing

  • "There was no hesitation to action my new messaging on my website and social media the next day because I knew it was right.

    I now feel clear and ready to communicate what I do to current and potential clients, which has really improved my confidence in myself and my business!

    Bridie is great at what she does and an expert in her field.”

    – Tina | Dapple pop studio | visual merchandiser

FAQs

  • PR Confident is for service providers, coaches and artists – as well as any small business with a social purpose 🫶

    PR Confident is perfect for anyone who wants to share more of their passion or expertise and raise awareness of their business or project. You could be a yoga teacher, life coach, marketing consultant, brand strategist, designer, photographer, artist, diversity consultant, workshop facilitator, therapist, nutritionist, event organiser, copywriter – whatever you do, I’ll help you to find your story and share it.

    PR opportunities are perfect for service providers and coaches because they give you an opportunity to promote your expertise and become seen as a go-to leader in your field.

    If you’re a maker or product business, PR opportunities give you a chance to talk about what you create and why, which helps people fall in love with your story, join your community, and buy your products.

  • Barely done opportunities before? You’re going to get tons of new ideas including what to start with and the process for putting yourself forward.

    Done lots of opportunities before? The course is action based and will give you loads of tips for doing more opportunities, being more successful with them, getting more out of them, building better processes with them, positioning yourself as an expert or leader, and you can spend the month taking action with me to make moves!

    You need to know who your ideal audience is. You may need to allow more time for some of the weekly tasks if you don’t yet have a description of your business (like having an about me page) and an idea of the benefits and impact of what you do.

  • The workshops will be at the same time each week: the day + time will be chosen by a poll once the cohort is formed so that it’s suitable for as many people as possible.

  • There will be a weekly 60-min workshop for 4 weeks. After the workshop, I’ll provide a resource and a task for you to action before the next session. You’ll benefit from spending 2-3 hours each week to work through the tasks.

  • I will tailor our focus to the interests of those who join the cohort, but we are likely to focus on press features, collaborations, podcasts, and speaking events, along with partnerships, listings, guest teaching + workshops, expert comment, opinion articles + guest posting.

    I will give you ideas and walk you through the process to securing press features, but if you want comprehensive support to learn about press and media, you may like to explore my 1:1 services.

  • Pop me an email on bridie@whyyoucreate.com and I’ll be happy to chat.

MEET YOUR PR STRATEGIST

All I want is for you to feel confident promoting your small business

I’m Bridie 👋 and I’m here to show you how to grow, promote, and sustain your business by leveraging PR opportunities, so you’re not only relying on social media.

Everything I do is to help you promote your business – both what to actually say + showing you new ways to get more visibility.

I’ll show you how to:

✦ Think outside the box about new places you can get visible and grow your audience.

✦ Communicate your passion, experience and expertise to become the go-to in your field.

✦ Bring in opportunities like podcast guesting, collaborations and press features to raise your reputation.

Prior to Why You Create, I have a decade of experience in PR and communications in some of the UK’s most progressive art galleries.